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Trend Watching
We work in a highly competitive, global meetings and events industry and we all have to work hard to fight through a busy promotional landscape to ensure our products and services stand out from the...
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This time it’s personal!
We now live in a highly personalised world where practically everything is customised to suit our tastes. We can chose the colour of our laptops and phones, customise our cars and every social media...
View ArticlePower to the People
When you’re planning your sales and marketing strategy for the year ahead it can be difficult to find that next big idea, especially when it can feel like everything has already been done. So what is...
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Being an Exhibitionist
I was fortunate enough to attend Mobile World Congress this week in Barcelona featuring the world’s leading telecommunication and technology brands. Exhibit spaces ranged from vast 5,000m2 areas to...
View ArticleImmerse Yourself
Immersive experiences are popping up everywhere. From theatre to cinema, dining to shopping, we are able to lose ourselves in creative new worlds that appeal to our senses and leave us with lasting...
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Made in Britain
Like with all significant moments in history I’ll never forget when Lord Coe delivered his closing speech at the London Olympic & Paralympic Games in the Summer of 2012. It was a proud moment for...
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Mastermind seeks Large Scale Military Operation
I remember when career planning consisted of poor advice from your career advisor, trawling through the web pages of recruitment agencies in the ‘hospitality sector’ and sending CV’s to companies that...
View ArticleCalling All Event Creatives
I feel lucky that in my role as President of The International Special Events Society, I am involved in wider initiatives that impact our industry. Last week was a great example of this as I...
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